TIGER Airways Australia will be renamed Tigerair Australia and change its livery as part a group-wide rebranding exercise it said was aimed at better connecting with customers.
The first plane in the new colours was unveiled at Melbourne Airport this morning and comes as the carrier’s joint venture with Virgin Australia is due to be finalised this month.
The new livery, which will be progressively rolled out across the airline, sees the leaping Tiger logo replaced with a new design that Tigerair said aimed to convey a corporate personality that is “warm, passionate and genuine”.
Tigerair Australia chief executive Rob Sharp said the announcement reinforced that the airline was ready for change as it pushed to increase its stake in the budget airline segment.
“Today’s news is much more than just a fresh coat of paint and a new logo - it is the start of the revival of our airline here in Australia and should be seen as reinforcement of our commitment towards continuous innovation and improvement,’’ Mr Sharp said. “ The strategic repositioning of the brand will assist us through a significant period of growth over the coming years.”
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