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Thirty years ago, Richard Branson started Virgin Atlantic. But what made him decide to go into the travel business in the first place?
As he reveals in a new film put together by HP Matter, it all came after getting stuck in Puerto Rico while trying to get to the British Virgin Islands.
“They didn’t have enough passengers to warrant the flight, so they cancelled the flight” he explains.
“I had a beautiful lady waiting for me in BVI and I hired a plane and borrowed a blackboard and as a joke I wrote Virgin Airlines on the top of the blackboard, $39 one way to BVI. I went out round all the passengers who had been bumped and I filled up my first plane.”
After that, Richard decided that he was fed up with airlines that didn’t care about their passengers and he wanted to do something about it. A phone call to Boeing to find out if they had any 747s for sale and an airline was born.
“We just made it that much more special than all the other airlines we were competing with,” Richard says.
And that’s still true today. Where some airlines might have you in a cramped seat for hours during your flight, Virgin airlines offer a much more comfortable journey, with inflight entertainment as standard. Virgin Atlantic were actually the first to offer individual TV screens and a choice of channels to passengers in all classes in 1991.
Despite originally being in the entertainment industry, it certainly seems that Richard was always destined to go into aviation. His mum, Eve, was a stewardess in the 1940s, and his uncle flew spitfires in World War II - and survived being shot down.
For more about the history of Virgin Atlantic, have a look at the film from HP Matter below.
$35 Nike firmasının kurucusu Phil Knight, bugün hâlâ kullanmakta oldukları logoyu, 1971 yılında grafik tasarım öğrencisi Carolyn Davidson’a çizdirmişti. O tarihte Portland Eyalet Üniversitesi’nde ders vermekte olan Knight, bir gün Davidson’ın parasızlıktan şikayet ettiğini duyar ve saati 2 dolara iş teklif eder. Davidson, şirketin tablo ve grafiklerini çizer, logoyu da tasarlar. Knight, “Aşık olmadım ama belki zamanla alışırım” der ve logo için 35 dolar öder. Daha sonra bazı küçük değişikliklerden geçse de ana konsept bugün de kullanılmaya devam etmektedir. Nike daha sonra Davidson’a bugün değeri 600 bin doları bulan 500 adet şirket hissesi verir.
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